For more than a decade, I have worked across e-commerce, CRM, and digital merchandising, partnering with DTC and luxury brands to shape seamless, end-to-end customer experiences.

My approach blends analytical thinking with a strong point of view on brand and storytelling. Whether refining product discovery, building lifecycle strategies, or elevating digital touchpoints, I focus on creating experiences that feel considered, cohesive, and intentional.

I have worked across:

• E-commerce Strategy & Digital Merchandising

• Brand Storytelling

• CRM & Lifecycle Marketing

• Website Re-design, UX, and Conversion Optimization

• Creative Direction and Photoshoot Development

Let's work together : )